Standalone Execution
Clearly priced individual services — data acquisition, database preparation, campaign builds, deployments, A/B testing and reporting. Use them independently or combine as needed.
AppLabx
Email Marketing Pricing
Transparent pricing across standalone execution services, campaign packages, project engagements and ongoing retainers.
Overview
What does email marketing agency pricing look like?
Email marketing agency pricing is determined by scope of work, not by the number of contacts or email volume. AppLabx prices engagements based on the complexity of the lifecycle architecture, the depth of automation required, the number of platforms involved and whether the engagement is a defined project or an ongoing retainer. Standalone execution services — campaign builds, deployments, data acquisition and reporting — are clearly priced as individual deliverables. This page explains what drives pricing, what you receive at each level and how to evaluate whether an engagement fits your budget.
Most email marketing agencies price in one of three ways: project-based fees for defined deliverables, monthly retainers for ongoing operations, or performance-based pricing tied to revenue outcomes. AppLabx uses project-based and retainer pricing because performance-based models create misaligned incentives — an agency rewarded for volume will send more email, not better email.
Engagements begin with a complimentary Email Opportunity Diagnostic: a high-level, directional review of where the largest lifecycle opportunities likely sit inside your existing email program.
Service focus
How AppLabx approaches Email Marketing Pricing
Every engagement is scoped around your actual architecture, customer base and business model.
Project-Based Engagements
Defined scope, fixed fee. Strategy & Deliverability, Automation Build and Lifecycle System Build are scoped projects with clear deliverables, timelines and milestones.
Monthly Retainers
Ongoing operations. Email Marketing Management, Email + SMS Lifecycle Management and Fractional Email Marketing Team are month-to-month retainers after an initial 90-day term.
Capabilities
What this engagement can include
Not every item below is part of every engagement — scope is confirmed after the complimentary diagnostic.
- Standalone execution services: B2B Prospect Data Acquisition, Database Preparation, EDM Campaign, Deployment, A/B Testing, Drip Campaigns and Reporting
- Outbound Campaign Launch package: bundled prospect data, database preparation, one EDM campaign, deployment and A/B testing
- Project fees: Strategy & Deliverability from US$15,000, Automation Build from US$25,000, Lifecycle System Build from US$50,000
- Lifecycle Transformation from US$100,000+ for complex, multi-platform builds
- Monthly retainers: Email Marketing Management from US$15,000/month, Email + SMS Lifecycle Management from US$20,000/month, Fractional Email Marketing Team from US$30,000/month
- Third-party platform and software licence costs billed separately by your provider
- No performance-based pricing that incentivises volume over quality
- No per-contact pricing that penalises list growth
- Scope confirmed after diagnostic — you know what you're paying for before committing
How it works
From diagnostic to ongoing system
A structured sequence, whether the engagement is a single project or an ongoing retainer.
- Diagnostic
A complimentary, high-level review identifies where the largest lifecycle opportunities likely sit.
- Assess & architect
A paid assessment covers deliverability, segmentation and revenue attribution, followed by lifecycle architecture and a roadmap.
- Build & operate
AppLabx builds inside the client's platform, validates sends against real customer data and stages rollout with controlled testing.
Pricing
Clearly priced execution services, project engagements and retainers
Start with what you need now. Execution services and campaign packages sit alongside deeper project engagements and ongoing retainers — so you can begin at the right level and progress naturally.
Execution & campaign services
B2B Prospect Data Acquisition
US$1.00 per verified contactMinimum project: $3,000
Targeted prospect sourcing, business email discovery, contact verification, deduplication, ICP-based filtering and delivery-ready database formatting. Pricing applies to qualified, verified records according to agreed targeting criteria.
View service detailsDatabase Preparation & System Loading
US$2,500Fixed fee
Database cleaning, formatting, deduplication, field mapping, import preparation, CRM or email platform loading, list configuration and basic validation after import.
View service detailsSingle EDM Campaign
US$3,500Per campaign
Campaign strategy, email copywriting, EDM design and template, CTA structure, campaign build, basic audience configuration and pre-deployment checks. Deployment and send fees may be separate depending on scope.
View service detailsCampaign Deployment
US$1,500Per deployment
Audience configuration, suppression and exclusion checks where applicable, final pre-send checks, campaign scheduling and deployment, and basic delivery monitoring. Third-party platform, infrastructure and sending charges are not included.
View service detailsAdditional Audience Deployment
US$750Per additional audience
Deploy an existing approved campaign to another agreed audience or database without rebuilding the entire campaign.
A/B Testing
US$1,500Per campaign
Test hypothesis, two variants, audience split, test configuration, performance comparison and basic recommendation. Test dimensions can include subject line, CTA, messaging, offer or creative layout.
View service detailsCampaign Reporting & Analysis
US$1,500Per report
Delivery performance, engagement metrics, click performance, conversion data where tracking is available, variant comparison where relevant, findings and recommended next actions.
View service detailsCustom Automation / Workflow
From US$5,000Project fee
Smaller custom workflows and automation tasks that do not require the full Automation Build engagement. Covers single-flow builds, conditional logic, integration tasks and lightweight automation configuration.
View automation servicesDrip marketing campaigns
3-Email Drip Campaign
US$7,500Campaign package
Sequence strategy, message architecture, email copy, campaign design and build, timing and cadence, basic segmentation, automation configuration, testing and QA.
View all drip packages5-Email Drip Campaign
US$10,000Campaign package
Sequence strategy, message architecture, email copy, campaign design and build, timing and cadence, basic segmentation, automation configuration, testing and QA.
View all drip packages8-Email Drip Campaign
US$15,000Campaign package
Sequence strategy, message architecture, email copy, campaign design and build, timing and cadence, basic segmentation, automation configuration, testing and QA.
View all drip packagesDrip campaigns include sequence strategy, journey architecture, copy, design, build, timing, basic segmentation and automation configuration. They do not include complex enterprise lifecycle automation — that distinction naturally leads into the Automation Build engagement.
Outbound campaign launch
Everything you need to launch a targeted outbound campaign — from prospect data to deployed EDM.
- Up to 5,000 verified B2B contacts
- B2B Prospect Data Acquisition
- Database preparation & system loading
- One EDM campaign (strategy, copywriting, design & build)
- Campaign deployment
- A/B testing
Project engagements
Lifecycle Transformation
from US$100,000Enterprise implementation
Milestone-based enterprise programme: full teardown, rebuild, staged rollout, team training and handover.
View enterprise detailsOngoing partnership
Third-party platform and software licence costs are billed separately by your provider. Deployment and send fees for campaign services are separate from campaign build fees. Final scope and pricing are confirmed after the complimentary diagnostic for project engagements. There are no hidden fees, no per-contact charges and no performance-based pricing that creates misaligned incentives.
FAQ
Frequently asked questions
Why doesn't AppLabx publish fixed package prices?
Fixed packages assume every company has the same email maturity, platform setup, audience size and lifecycle complexity. In practice, these vary enormously. AppLabx scopes each engagement after a complimentary diagnostic so you pay for the work that matters, not a generic package that may include things you don't need or exclude things you do.
How do project fees differ from retainer fees?
Project fees are one-time charges for defined deliverables — a strategy engagement, an automation build or a full lifecycle system build. Retainer fees are ongoing monthly charges for continuous operations, optimisation and reporting. Most companies start with a project engagement and transition to a retainer once the system is built and operating.
Are there any hidden costs?
No. AppLabx's fees cover strategy, architecture, build, deployment and ongoing management as scoped. Third-party platform costs (Klaviyo, HubSpot, SendGrid, etc.) are billed directly to you by those providers. You always know exactly what you're paying for.
What's the minimum engagement?
There is no minimum project engagement. Retainers run month to month after an initial 90-day term, which is the minimum window to build systems and read results.
Does AppLabx offer performance-based pricing?
No. Performance-based pricing creates misaligned incentives — an agency rewarded for email volume will send more, not better. AppLabx prices based on scope of work so the incentive is always aligned with building the right system, not maximising send volume.
Can I buy individual campaign services without a full engagement?
Yes. AppLabx offers standalone execution services including B2B Prospect Data Acquisition, Database Preparation & System Loading, Single EDM Campaign, Campaign Deployment, A/B Testing, Drip Marketing Campaigns and Campaign Reporting & Analysis. These are priced individually and can be used independently or combined.
What is the Outbound Campaign Launch package?
The Outbound Campaign Launch bundles prospect data acquisition, database preparation, system loading, one EDM campaign, deployment and A/B testing into a single engagement at US$12,500 (individual value US$14,000). It is designed as an accessible entry point for companies ready to execute a targeted outbound campaign.
How do execution services differ from project engagements?
Execution services are standalone, clearly priced deliverables — a single campaign, a deployment, a database build. Project engagements (Strategy & Deliverability, Automation Build, Lifecycle System Build) involve deeper architecture, strategy and system design scoped after a complimentary diagnostic.
What's included in a drip marketing campaign?
Drip campaign engagements include sequence strategy, journey and message architecture, email copy, campaign design and build, timing and cadence, basic segmentation, automation configuration, testing and QA. They do not include complex enterprise lifecycle automation, which is covered under the separate Automation Build engagement.
Next step
Start with a complimentary diagnostic
A brief, no-obligation directional review of your current email program — not a lengthy audit.
Prefer email? hello@applabx.com