Campaign Reporting & Analysis
Delivery metrics, engagement data, conversion tracking, segment-level breakdowns and actionable recommendations — delivered as a clear findings report with a walkthrough. US$1,500 per report.
- US$1,500
- Fixed fee per report
- 5 business days
- Report turnaround
- Includes walkthrough
- 30-minute findings session
What is campaign reporting & analysis?
Campaign reporting and analysis is the structured review of an email campaign's performance across delivery, engagement, conversion and segment-level dimensions. Rather than relying on the summary numbers in your ESP dashboard, a proper analysis connects those metrics to business outcomes and surfaces patterns that raw data alone does not reveal.
This service is for marketing teams that want deeper performance insights without dedicating internal analytics resources to it. If you are running email campaigns and need to understand not just what happened, but why it happened and what to do next, campaign reporting provides the framework to answer those questions.
AppLabx delivers a complete findings report within 5 business days of your campaign. We collect the data, perform the analysis, document our findings and schedule a 30-minute walkthrough to ensure you understand the results and can act on the recommendations immediately.
What we analyse
Six dimensions of campaign performance — from delivery to downstream conversion.
Delivery metrics
We examine delivery rate, bounce rate (hard and soft), spam complaints and inbox placement to establish whether your campaign reached the intended audience.
Engagement metrics
Open rates, click rates and click-to-open rates are analysed across the full recipient list and within individual segments to identify where engagement is strongest.
Conversion data
We track downstream performance — purchases, sign-ups, demo requests or other goal completions — to connect email engagement to tangible business outcomes.
Variant comparison
If the campaign included A/B testing, we compare performance across variants on delivery, engagement and conversion metrics, with statistical significance assessment where applicable.
Segment-level breakdown
Performance is broken down by audience segment — new subscribers, active customers, inactive re-engagement, geographic region or any custom segments you define.
Benchmark comparison
We compare your campaign results against industry benchmarks and your own historical performance to contextualise whether results are strong, average or require attention.
Who this is for
Built for teams that want clarity from their campaign data — without building an analytics function in-house.
Teams without dedicated analytics resources
If your marketing team is focused on campaign execution rather than data analysis, this service provides the performance insights you need without adding headcount.
Organisations needing deeper insights
ESP dashboards show surface-level metrics. We go deeper — cross-referencing delivery, engagement and conversion data to uncover the story behind the numbers.
Marketing leaders who need clarity
If you need to report on email performance to stakeholders or leadership, our findings document gives you a clear, professional narrative with actionable next steps.
What's included
A complete analysis package — from data collection to actionable recommendations.
- Delivery performance analysis
- Engagement metrics deep-dive
- Click and conversion tracking
- Segment-level breakdown
- Comparative analysis (vs. benchmarks or previous campaigns)
- Findings document with actionable recommendations
- 30-minute findings walkthrough
How it works
Four steps from data collection to actionable findings.
-
Data collection & preparation
We gather campaign data from your ESP — delivery stats, engagement metrics, recipient segments and any conversion tracking data. This typically takes 1–2 business days depending on data accessibility.
-
Analysis & insights
Our team analyses the data across delivery, engagement, conversion and segment dimensions. We identify patterns, anomalies and opportunities — comparing results against benchmarks and historical performance where available. This phase takes 2–3 business days.
-
Report delivery
You receive a comprehensive findings document within 5 business days of the campaign. The report includes data visualisations, key findings, interpretation of results and actionable next-step recommendations.
-
Findings walkthrough
We schedule a 30-minute walkthrough to walk through the findings, answer questions and ensure your team understands the recommendations and can act on them immediately.
How this fits with other services
Campaign reporting works alongside other AppLabx services for a complete email programme.
A/B Testing
Run A/B tests on your campaigns and add reporting to compare variant performance across delivery, engagement and conversion metrics in a single findings document.
Email Campaign Deployment
Deploy your campaign through your ESP, then commission reporting to understand exactly how it performed and where to optimise next time.
Email Marketing Management
Pair ongoing campaign management with periodic reporting to track programme performance over time and inform strategic decisions.
Pricing
- Full delivery, engagement and conversion analysis
- Segment-level performance breakdown
- Benchmark and historical comparison
- Findings document with actionable recommendations
- 30-minute findings walkthrough
Note: This is a fixed fee per campaign report. Each additional report is priced at US$1,500. A/B testing variant comparison can be included in the report at no extra cost.
Frequently asked questions
What data do you need from us?
We need access to your ESP campaign data — including delivery metrics, engagement stats (opens, clicks), recipient list segmentation, and any conversion tracking data you have available. We can work with exports or direct access to your ESP reporting dashboard.
How long does it take to receive the report?
You will receive the full findings report within 5 business days of the campaign. This includes data collection and preparation (1–2 business days) followed by analysis and report creation (2–3 business days). A 30-minute walkthrough is then scheduled at your convenience.
Can this be combined with A/B testing?
Yes. Campaign reporting pairs naturally with A/B testing — we can include variant comparison in the report, showing how each version performed across delivery, engagement and conversion metrics. This provides a complete picture of your test results.
What if we need ongoing reporting?
This service is priced per report at US$1,500. If you need recurring reporting across multiple campaigns, we can structure a custom engagement. Contact us to discuss a tailored reporting programme for your team.
Does this include recommendations?
Yes. Every report includes actionable findings and next-step recommendations. We do not just present numbers — we tell you what they mean and what to do next. A 30-minute walkthrough ensures you understand the findings and can act on them immediately.
Ready to understand your campaign performance?
Book a 30-minute strategy call to discuss your campaign data needs. We will confirm the scope and deliver actionable insights within 5 business days.
No commitment required. We will review your current setup and advise on next steps.