Privacy & Cookie Policy
Last updated: 12 September 2026
What this page covers
This page explains how AppLabx collects, uses and protects data when you visit emailmarketing.applabx.com, submit a form, or interact with booking and analytics tools on this site.
Data we collect
Lead form submissions. When you request a complimentary Email Opportunity Diagnostic, we collect your name, work email address, company website and company type. This information is used solely to prepare and deliver the diagnostic conversation you requested.
Analytics data. If you accept analytics cookies, we collect anonymised usage data (pages visited, referrer, device type, approximate location) via Google Analytics 4, processed through Google Tag Manager. This data is aggregated and cannot be used to identify you personally.
No tracking without consent. Analytics cookies are not set until you explicitly accept them via the cookie consent banner. If you reject analytics, no analytics data is collected.
How your data is processed
Lead form data is sent to AppLabx via the Resend email delivery service. Your submission is processed server-side on Cloudflare Pages and delivered as an email notification to AppLabx staff. Resend processes this data on AppLabx's behalf under standard data processing terms.
Analytics data is processed by Google Analytics 4 and stored on Google's servers. Google acts as a data processor on our behalf.
Booking links. This site links to Calendly for scheduling consultations. When you click a booking link, you leave this site and Calendly's own privacy policy applies. We do not control Calendly's data practices.
Cookies we use
applabx_cookie_consent— Stores your analytics consent choice (accepted or rejected). This is a first-party localStorage entry, not a traditional cookie. It contains no personal data and is used only to remember your preference across page loads.- Google Analytics 4 cookies — If you accept analytics, Google sets cookies (
_ga,_ga_*) to distinguish unique users and track session data. These are set by Google and governed by Google's privacy policy.
Your consent choices
When you first visit this site, a consent banner asks whether you accept or reject analytics cookies.
- Accept analytics — Enables Google Analytics 4 tracking. Your usage data is collected in aggregated form.
- Reject — No analytics cookies are set. No usage data is collected.
You can change your consent choice at any time by clearing your browser's local storage for this site or by visiting the site in a new private/incognito window.
Data retention
Lead form data is retained by AppLabx only as long as necessary to fulfil the diagnostic conversation you requested and any subsequent engagement. Analytics data is retained by Google Analytics 4 according to your GA4 property settings (default: 14 months).
Your rights
Depending on your jurisdiction, you may have the right to access, correct, delete or restrict processing of your personal data. To exercise these rights or ask a privacy question, email hello@applabx.com.
Changes to this policy
This policy may be updated occasionally. The "Last updated" date at the top of this page reflects the most recent revision.