Campaign Management
Ongoing email campaign planning, production, QA and deployment connected to the customer lifecycle.
AppLabx
Email Marketing Management
AppLabx runs email systems on an ongoing management retainer for established companies.
Overview
What is email marketing management?
Email marketing management is the ongoing operation of the lifecycle email system. AppLabx manages campaign calendars, flow optimisation, segmentation refinement, A/B testing and monthly revenue reporting inside the client’s own email platform account.
Management engagements are built for established companies where email already represents meaningful revenue. Rather than a set-and-forget approach, AppLabx continuously tunes the system — adjusting flows, refining segments, testing new approaches and expanding into new audience stages as the program matures.
Service focus
How AppLabx approaches Email Marketing Management
Every engagement is scoped around your actual architecture, customer base and business model.
Lifecycle Operations
Continuous flow optimisation, segmentation refinement and testing inside the client’s own platform account.
Revenue Reporting
Monthly reporting tied to the outcomes that matter for the business model, not vanity metrics.
Capabilities
What this engagement can include
Not every item below is part of every engagement — scope is confirmed after the complimentary diagnostic.
- Monthly campaign calendar planning and execution
- Lifecycle flow monitoring and optimisation
- Behavioural segmentation refinement
- A/B testing and performance iteration
- Deliverability and sender-reputation monitoring
- Revenue attribution and monthly reporting
- Platform account management and QA
- Named strategist for your account
How it works
From diagnostic to ongoing system
A structured sequence, whether the engagement is a single project or an ongoing retainer.
- Diagnostic
A complimentary, high-level review identifies where the largest lifecycle opportunities likely sit.
- Assess & architect
A paid assessment covers deliverability, segmentation and revenue attribution, followed by lifecycle architecture and a roadmap.
- Build & operate
AppLabx builds inside the client’s platform, validates sends against real customer data and stages rollout with controlled testing.
Pricing
Priced as infrastructure, scoped to the work
Engagements begin with a complimentary Email Opportunity Diagnostic. Final scope and pricing are confirmed after the diagnostic.
Ongoing partnership
Email Marketing Management
from US$15,000/monthFlagship ongoing offer
Email + SMS Lifecycle Management
from US$20,000/monthCoordinated cross-channel
Fractional Email Marketing Team
from US$30,000/monthSpecialist access
Third-party platform and software licence costs are billed separately by your provider. Management and fractional team retainers run month to month after an initial 90-day term.
FAQ
Frequently asked questions
Are third-party platform or software costs included in your pricing?
No. Licence and subscription fees for your email service provider or any other third-party software are billed directly to you by that provider and are separate from AppLabx’s project or management fees.
Is there a minimum engagement length or lock-in contract?
Ongoing management and fractional team retainers run month to month after an initial 90-day term, which is the minimum honest window to rebuild systems and read the results.
How is success measured?
Reporting is tied to the outcomes that matter for your business model — repeat purchase rate, retention and lifetime value for ecommerce; activation, conversion, expansion and churn for SaaS; and lead nurturing and pipeline progression for B2B — rather than open and click rates in isolation.
Next step
Start with a complimentary diagnostic
A brief, no-obligation directional review of your current email program — not a lengthy audit.
Prefer email? hello@applabx.com