Outbound Campaign Launch
A single, fixed-fee package that takes your outbound email campaign from prospect data to deployment — complete with B2B contact acquisition, database preparation, EDM strategy, copywriting, design, build, deployment and A/B testing.
- US$12,500
- Fixed fee — individual value US$14,000
- Up to 5,000
- Verified B2B contacts included
- 1 Campaign
- Strategy, copy, design, build, deploy & A/B test
What is the Outbound Campaign Launch?
The Outbound Campaign Launch is a bundled engagement designed for B2B companies that need to send a single, high-quality outbound email campaign but do not want to manage multiple vendors or piece together individual services. It combines B2B prospect data acquisition, database preparation and system loading, one EDM campaign (strategy, copywriting, design and build), campaign deployment, and A/B testing — all delivered as one fixed-fee engagement at US$12,500.
This bundle is ideal for companies launching a new product or service, entering a new market, running a time-bound promotion, or testing outbound email as a channel before committing to a longer-term programme. Instead of coordinating a data provider, a designer, a copywriter and a deployment team separately, you get a single team managing the entire flow from raw prospect data to a live, A/B-tested campaign in your inbox.
You do not need an existing email list or ESP setup to get started. We source the data, prepare the database, build the campaign in your platform of choice, and deploy — with A/B testing baked in from day one so you can learn what resonates with your audience.
What's included
Every component of a successful outbound email campaign — delivered as a single bundle at a fixed price.
Individual value: US$14,000
- B2B Prospect Data Acquisition — Up to 5,000 verified B2B contacts matched to your ICP (individual value: US$5,000)
- Database Preparation & System Loading — Cleansing, formatting, deduplication and upload into your ESP (individual value: US$2,500)
- EDM Campaign — Strategy, Copywriting & Design — Full campaign creative and strategic direction (individual value: US$3,500)
- Campaign Build & Deployment — Technical build, QA and send through your ESP (individual value: US$1,500)
- A/B Testing — Subject line, sender name and/or content variant testing with reporting (individual value: US$1,500)
How it works
Six steps from kick-off to live campaign.
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Discovery & Briefing
We align on your ICP, campaign objectives, value proposition, tone of voice and any existing brand guidelines. You complete a short briefing document and we hold a 60-minute kick-off call.
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Data Acquisition
Our team sources and verifies up to 5,000 B2B contacts that match your target profile — including job title, company size, industry and geography filters. Every record is verified for validity before handover.
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Database Preparation & Loading
We cleanse, deduplicate and format the data, then load it into your ESP. This includes field mapping, suppression list checks and compliance review (CAN-SPAM, GDPR, PDPA) before any email is sent.
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Campaign Build
Our strategists and copywriters develop the campaign concept, subject lines and body copy. Our designers build the EDM in your ESP or HTML, and we handle the full technical build — including responsive coding, link tracking, UTM parameters and pixel placement.
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QA & Testing
We run comprehensive QA across email clients and devices, test all links and tracking, verify spam-score compliance and confirm deliverability settings. A/B test variants are set up and reviewed before deployment.
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Deployment & A/B Testing
The campaign is deployed to your full list with A/B testing active. We monitor delivery in real time and provide a post-send performance report within 48 hours, including A/B test results and recommendations for follow-up.
How the bundle works
The Outbound Campaign Launch is structured as a single engagement with one brief, one project manager and one fixed fee. You do not need to sign separate agreements for data, creative and deployment — it is all managed under one scope of work.
After your kick-off call, we run the data acquisition and campaign build in parallel where possible to compress timelines. The data team sources and verifies contacts while the creative team develops the campaign concept and copy. Once both workstreams are complete, we merge everything into the deployment phase.
All communication goes through a single point of contact. You receive milestone updates at each stage — data delivery confirmation, creative drafts, QA checklist and deployment confirmation — so you are never left wondering about progress.
The fixed fee of US$12,500 covers everything from data sourcing through to post-deployment reporting. There are no hidden costs, no per-email charges and no platform fees. You only pay if you choose to add extras beyond the bundle scope.
When to choose the bundle vs. individual services
The bundle is not always the right fit. Here is how to decide.
Choose the bundle when
- You are launching a new outbound programme and need everything from scratch
- You want a single vendor to manage the full workflow
- You need a fixed, predictable budget with no surprises
- You want to test outbound email before committing to ongoing services
Choose individual services when
- You already have a contact list and only need creative or deployment
- You are running a multi-campaign programme and need ongoing retainers
- You need more than 5,000 contacts per campaign
- You want to mix and match services across multiple vendors
Component services
Each service in the bundle is also available individually if you need a more targeted engagement.
B2B Prospect Data Acquisition
Source and verify up to 5,000 B2B contacts matched to your ideal customer profile — filtered by job title, industry, company size and geography.
Database Preparation & Loading
Cleanse, deduplicate and format your contact data, then load it into your ESP with proper field mapping and compliance checks.
Email Marketing Campaign
Full EDM campaign development — from strategy and brief through copywriting, design, build and QA. Ready for deployment on any ESP.
Email Campaign Deployment
Technical build, QA, spam-score testing and deployment through your ESP — with real-time delivery monitoring and post-send reporting.
A/B Testing
Test subject lines, sender names, content variants and send times to optimise engagement across your outbound campaigns.
Frequently asked questions
How long does it take to launch the outbound campaign?
From kick-off to deployment, most outbound campaign launches are completed within 4–5 weeks. Data acquisition and database preparation typically take 1–2 weeks, followed by 1–2 weeks for campaign strategy, copywriting and design. QA, testing and deployment round out the final week.
What happens if I need more than 5,000 contacts?
The bundle includes up to 5,000 verified B2B contacts. If you need a larger list, we can source additional contacts at a per-contact rate. Contact us for a custom quote based on your target volume and ICP.
Can I use my existing ESP for deployment?
Yes. We build and deploy campaigns through your existing email service provider — whether that is Mailchimp, HubSpot, Klaviyo, SendGrid, or any other platform. We do not require you to switch tools.
What industries or verticals do you target?
We serve ecommerce, SaaS, B2B services, fintech, logistics and professional services companies. Our data acquisition process is tailored to your specific ICP, geography and industry, so targeting is aligned to your ideal buyer profile.
Do you provide performance reporting after deployment?
Yes. We deliver a campaign performance report covering open rates, click rates, bounce rates, deliverability metrics and A/B test results. We also include actionable recommendations for follow-up campaigns.
Can this bundle be repeated as an ongoing programme?
Absolutely. Many clients start with a single outbound campaign launch and then move into an ongoing engagement — either as a recurring bundle or as individual service retainers for data acquisition, campaign management and deliverability monitoring.
Ready to launch your outbound campaign?
Book a 30-minute strategy call to discuss your campaign goals, target audience and timeline. We will confirm the scope and provide a detailed proposal within 48 hours.
No commitment required. We will review your current setup and advise on next steps.