Single EDM Campaign
One high-quality EDM — strategy, copywriting, design, CTA architecture and technical build — delivered ready for deployment. From US$3,500 per campaign.
- US$3,500
- Per campaign — fixed fee
- Strategy + Copy + Design + Build
- Everything up to deployment-ready handoff
- 5–7 Business Days
- Typical turnaround from kick-off
What is a Single EDM Campaign?
A Single EDM Campaign is a one-off engagement where AppLabx develops one email marketing campaign from strategy through to a production-ready build. It covers everything that happens before deployment — message strategy, audience alignment, copywriting, EDM design, CTA architecture and the technical HTML build — so you receive a campaign that is ready to upload and send through your ESP.
This service is designed for marketing teams that need professional campaign support without committing to an ongoing retainer. It is ideal for companies launching a new product, running a seasonal promotion, testing a new messaging angle, or simply need a one-off campaign built to a high standard. You provide the brief and brand assets; we deliver a polished, responsive email campaign.
You do not need an existing email template or design system. We work from your brand guidelines or build a visual direction from scratch. The deliverable is a complete campaign package — HTML files, plain-text fallback, and a design review — ready for your team to deploy.
Who it's for
Built for teams that need campaign support — without the overhead of a full-service retainer.
Marketing teams needing campaign support
Your team handles strategy and distribution but needs a specialist partner to develop the creative, copy and technical build for individual campaigns.
Companies launching outbound campaigns
You are sending your first outbound email or running a one-off product launch and need a professionally built campaign that makes a strong first impression.
Teams without in-house email design
You have the strategy and the list but lack the design resource or HTML expertise to build a responsive, on-brand EDM in-house.
Businesses testing new messaging
You want to test a new value proposition, audience segment or campaign angle before committing to an ongoing programme or retainer.
What's included
Every component of a single EDM campaign — from strategy through to a deployment-ready build.
- Campaign strategy and message alignment — Define objectives, audience, value proposition and tone of voice
- Audience segmentation guidance — Advice on list segmentation, targeting and personalisation opportunities
- Email copywriting — Subject lines, preview text, body copy and CTAs written to drive engagement
- EDM / HTML email design — Full visual design aligned to your brand, built as a responsive HTML email
- CTA architecture — Strategic placement and hierarchy of calls-to-action to maximise conversion
- Responsive email build — Production-ready HTML and plain-text files tested across major email clients
- Pre-deployment QA checks — Link validation, rendering tests and deliverability best-practice review
- One round of revisions — Refinements to copy and design after the first draft
How it works
Six steps from brief to deployment-ready campaign.
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Brief & Strategy
We start with a kick-off call to understand your campaign objectives, target audience, value proposition and brand guidelines. You complete a short briefing document and we align on strategy, tone and success metrics.
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Copywriting
Our copywriters develop subject lines, preview text, body copy and CTA messaging. Every element is written to support the campaign strategy and drive the action you need.
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Design
Our designers create the visual direction for the EDM — layout, imagery, colour, typography and hierarchy — aligned to your brand. You receive a design mockup for review before the build begins.
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Build
Once design is approved, we build the full responsive HTML email — including plain-text fallback, link tracking placeholders, UTM parameters and pixel placement. The campaign is built to render correctly across Gmail, Outlook, Apple Mail, Yahoo and mobile clients.
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QA & Revisions
We run comprehensive QA across email clients and devices, validate all links, check rendering and review deliverability best practices. You receive the build for review and we make one round of revisions as needed.
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Approval & Handoff
After final approval, we deliver the complete campaign package — HTML files, plain-text version, design assets and a deployment checklist — ready for your team to upload and send.
What you need to provide
A successful campaign starts with a clear brief. Here is what we need from you.
Brand assets
Logo files, brand guidelines, colour palette, typography preferences and any existing email templates or design systems you want us to work with.
Audience information
Your target audience profile, list segments (if applicable), geographic targeting and any personalisation data you plan to use.
Campaign objectives
What the campaign should achieve — whether that is lead generation, product promotion, event registration, re-engagement or another goal. The more specific, the better.
Platform access
If you want us to load the campaign into your ESP, we need access to your account. Otherwise, we deliver the HTML files for your team to upload.
Deployment is a separate service
The Single EDM Campaign covers strategy, copywriting, design and the technical build. It does not include deployment — the process of uploading the campaign to your ESP, running final QA, spam-score testing and sending.
If you need deployment as well, you can add our Email Campaign Deployment service as a separate line item. Alternatively, if you want campaign build and deployment bundled together with data acquisition and A/B testing, our Outbound Campaign Launch package covers the entire flow from prospect data to live send at a fixed fee.
We will always confirm the right scope during your strategy call so there are no surprises.
Related services
Combine the campaign build with other services for a complete engagement.
Email Campaign Deployment
Technical upload, QA, spam-score testing and deployment through your ESP — with real-time delivery monitoring and post-send reporting.
A/B Testing
Test subject lines, sender names, content variants and send times to optimise engagement across your campaigns.
Outbound Campaign Launch
A bundled engagement combining B2B prospect data, database preparation, EDM campaign, deployment and A/B testing — all at a fixed fee.
Drip Email Campaigns
Automated email sequences that nurture leads over time — from welcome series to onboarding flows and re-engagement campaigns.
Pricing
- Strategy, copywriting, design and build
- One round of revisions included
- HTML, plain-text and design assets delivered
- Deployment available as add-on service
Deployment, A/B testing, contact list sourcing and ongoing management are available separately. Ask us about bundled pricing.
Frequently asked questions
What's the difference between campaign build and deployment?
Campaign build covers strategy, copywriting, design, CTA architecture and the technical HTML build. Deployment is the separate process of uploading, QA-testing, spam-scoring and sending the campaign through your ESP. If you need deployment, add our Email Campaign Deployment service or choose the Outbound Campaign Launch bundle which includes both.
How many revisions are included?
The fixed fee includes one round of revisions after the first draft of copy and design. Additional revision rounds can be added at US$500 per round if required.
What formats are delivered?
You receive production-ready HTML email files, a plain-text fallback, and the campaign loaded into your ESP (if applicable). All files follow email-client best practices and are tested across major clients including Gmail, Outlook, Apple Mail and Yahoo.
Can I use my own design?
Yes. If you already have a design or brand template, we can build the campaign to match your existing visual guidelines. We also work with agencies that provide static mockups and handle the full HTML conversion and CTA architecture.
What's NOT included in the US$3,500 fee?
The campaign build fee does not include email deployment or sending, contact list sourcing or database preparation, A/B testing setup, ongoing campaign management, or ESP platform fees. These are available as separate services or bundled in our Outbound Campaign Launch package.
How long does a single campaign build take?
Most single EDM campaigns are completed within 5–7 business days from kick-off, depending on brief complexity and revision turnaround. We confirm timelines during the initial strategy call.
Ready to build your next campaign?
Book a 30-minute strategy call to discuss your campaign goals, audience and timeline. We will confirm the scope and provide a detailed proposal within 48 hours.
No commitment required. We will review your current setup and advise on next steps.