Strategy & Deliverability
Full assessment, authentication review and lifecycle strategy roadmap for established email programs.
AppLabx
Email Marketing Agency for Established Companies
AppLabx designs, builds and runs email and lifecycle systems for established ecommerce, SaaS, B2B and growth companies.
Overview
What does an email marketing agency do?
An email marketing agency plans, builds and operates lifecycle email as customer revenue infrastructure. AppLabx connects strategy, deliverability, automation, segmentation, campaign management and revenue reporting inside the client’s own email platform account.
Unlike agencies that treat email as a siloed channel, AppLabx structures email around the full customer lifecycle — connecting acquisition signals, nurture sequences, conversion automation and retention flows into one system. Engagements begin with a complimentary Email Opportunity Diagnostic: a high-level, directional review of where the largest lifecycle opportunities likely sit.
Service focus
How AppLabx approaches Email Marketing Agency
Every engagement is scoped around your actual architecture, customer base and business model.
Automation Architecture
Lifecycle flows — welcome, onboarding, cart or trial recovery, post-purchase, win-back — designed, written and built inside your platform.
Ongoing Management
Campaign calendar, flow tuning, A/B testing and monthly reporting against revenue outcomes.
Capabilities
What this engagement can include
Not every item below is part of every engagement — scope is confirmed after the complimentary diagnostic.
- Lifecycle strategy and segmentation roadmap
- Authentication review and repair (SPF, DKIM, DMARC)
- Lifecycle flow architecture and build
- Copywriting and template design
- Behavioural and lifecycle segmentation
- Ongoing A/B testing and iteration
- Deliverability and sender-reputation monitoring
- Reporting tied to revenue, not vanity metrics
How it works
From diagnostic to ongoing system
A structured sequence, whether the engagement is a single project or an ongoing retainer.
- Diagnostic
A complimentary, high-level review identifies where the largest lifecycle opportunities likely sit.
- Assess & architect
A paid assessment covers deliverability, segmentation and revenue attribution, followed by lifecycle architecture and a roadmap.
- Build & operate
AppLabx builds inside the client’s platform, validates sends against real customer data and stages rollout with controlled testing.
Pricing
Priced as infrastructure, scoped to the work
Engagements begin with a complimentary Email Opportunity Diagnostic. Final scope and pricing are confirmed after the diagnostic.
Strategy & Deliverability
from US$15,000Project engagement
Automation Build
from US$25,000Project engagement
Lifecycle System Build
from US$50,000Project engagement
Lifecycle Transformation
from US$100,000+Enterprise implementation
Ongoing partnership
Email Marketing Management
from US$15,000/monthOngoing management
Email + SMS Lifecycle Management
from US$20,000/monthOngoing management
Fractional Email Marketing Team
from US$30,000/monthOngoing management
Third-party platform and software licence costs are billed separately by your provider. Final scope and pricing are confirmed after the complimentary diagnostic.
FAQ
Frequently asked questions
What does an email marketing agency do?
An email marketing agency plans, builds and operates email systems that connect lifecycle strategy, deliverability, automation, segmentation, campaign management and revenue reporting inside the client's own email platform account.
Who owns the email platform account and customer data?
You do. AppLabx works inside your own platform account through standard user or agency access. If the engagement ends, your account, subscriber data, flows, templates and sending history remain fully yours.
How much does AppLabx charge for email marketing services?
Project engagements start from US$15,000 for Strategy & Deliverability, US$25,000 for an Automation Build, and US$50,000 for a full Lifecycle System Build. Lifecycle Transformation starts from US$100,000. Ongoing management retainers start from US$15,000 per month.
What size or type of company does AppLabx work with?
AppLabx works with established ecommerce, SaaS, B2B and growth-stage companies that already have a real customer base, transaction or pipeline volume, and a dedicated marketing budget.
Next step
Start with a complimentary diagnostic
A brief, no-obligation directional review of your current email program — not a lengthy audit.
Prefer email? hello@applabx.com