Data Migration
Subscriber data, engagement history, segments, tags and custom properties migrated accurately between platforms with validation at every step.
AppLabx
Email Marketing Migration Services
AppLabx manages email platform migrations — data, segments, templates, automations and cutover for established companies.
Overview
What are email marketing migration services?
Email marketing migration services manage the complete transition from one email platform to another — data migration, segment recreation, template adaptation, automation rebuild, authentication setup, testing and cutover. AppLabx covers every element of an ESP migration so the transition happens without losing data, breaking automations or damaging sender reputation.
Platform migrations fail for predictable reasons: subscriber data is exported incompletely, segments aren't recreated accurately, automations break during transfer, authentication isn't configured properly and cutover happens without adequate testing. AppLabx's migration process addresses each of these risks systematically.
Migrations begin with a complimentary Email Opportunity Diagnostic that includes a migration readiness assessment: evaluating your current platform, identifying data dependencies, mapping automations and scoping the migration project. Engagements are fixed-fee with clear milestones and a defined cutover plan.
Service focus
How AppLabx approaches Email Marketing Migration Services
Every engagement is scoped around your actual architecture, customer base and business model.
Automation Rebuild
Existing automations recreated in the new platform — welcome, onboarding, recovery, retention and win-back flows rebuilt and tested before cutover.
Authentication & Cutover
SPF, DKIM, DMARC and sending domain configured in the new platform. Controlled cutover with parallel sending and rollback plans.
Capabilities
What this engagement can include
Not every item below is part of every engagement — scope is confirmed after the complimentary diagnostic.
- Current platform audit and migration readiness assessment
- Subscriber data migration: contacts, engagement history, custom properties
- Segment and tag recreation with validation
- Template migration and adaptation to new platform editor
- Automation rebuild: all active flows recreated and tested
- Authentication setup: SPF, DKIM, DMARC, custom sending domains
- Deliverability monitoring during transition
- Parallel sending and controlled cutover plan
- Post-migration validation and monitoring
- Rollback plan in case of issues
How it works
From diagnostic to ongoing system
A structured sequence, whether the engagement is a single project or an ongoing retainer.
- Diagnostic
A complimentary, high-level review identifies where the largest lifecycle opportunities likely sit.
- Assess & architect
A paid assessment covers deliverability, segmentation and revenue attribution, followed by lifecycle architecture and a roadmap.
- Build & operate
AppLabx builds inside the client's platform, validates sends against real customer data and stages rollout with controlled testing.
Pricing
Priced as infrastructure, scoped to the work
Engagements begin with a complimentary Email Opportunity Diagnostic that includes migration readiness assessment. Final scope and pricing are confirmed after the diagnostic.
Strategy & Deliverability
from US$15,000Project engagement
Automation Build
from US$25,000Project engagement
Lifecycle System Build
from US$50,000Project engagement
Migration pricing is based on the complexity of your current platform, the number of automations to rebuild, data volume and integration requirements. Third-party platform and software licence costs are billed separately by your provider.
FAQ
Frequently asked questions
Will we lose subscriber data during migration?
No. AppLabx migrates subscriber data, engagement history, custom properties and segments with validation at every step. Data is exported from the current platform, transformed to match the new platform's schema and imported with validation checks. Original data in the source platform is untouched until cutover is confirmed.
How long does an ESP migration take?
Scope and timeline are confirmed after the diagnostic. Typical migrations run 4-8 weeks depending on the number of automations, data volume and integration complexity. Complex migrations with many custom integrations may take longer.
Will our automations break during migration?
Existing automations continue running on the source platform during the migration build phase. New automations are built and tested in the destination platform before cutover. On cutover day, source automations are paused and destination automations are activated with monitoring.
Do you support all ESP platforms?
AppLabx supports major ESP platforms including Klaviyo, HubSpot, Mailchimp, SendGrid, Brevo, ActiveCampaign, Iterable and others. If your current or destination platform isn't listed, discuss it during the diagnostic.
Next step
Start with a complimentary diagnostic
A brief, no-obligation migration readiness assessment for your current email platform — not a lengthy audit.
Prefer email? hello@applabx.com